All posts

Shopify Pricing Breakdown 2026: Which Plan Do You Actually Need?

Shopify's pricing page shows five numbers. Your actual monthly bill depends on three things it doesn't show you at all: which payment gateway you use, how many apps you install, and whether the plan upgrade pays for itself in fee savings.

10 min read
websites & growthshopifyshopify pricingecommerceonline store setupsmall business websitesweb design pricing

Shopify's plan prices look simple until you calculate transaction fees and app subscriptions. The subscription fee is only the entry ticket — transaction fee math determines whether upgrading tiers saves money.


2026 Shopify Core Tiers

PlanMonthly (Billed Monthly)Annual RateBest For
Starter$5/moSocial media buy buttons, no storefront
Basic$39/mo~$29/moSolo operators, launching stores
Grow$105/mo~$79/moGrowing teams (includes 5 staff accounts)
Advanced$399/mo~$299/moHigh-volume stores ($10k+/mo revenue)
Plus$2,300+/moEnterprise, custom checkout, B2B

Note: Basic plan includes 0 extra staff accounts beyond the store owner, forcing merchants needing team logins to upgrade to Grow.


Transaction Fee & Gateway Math

Using Shopify Payments eliminates third-party platform surcharges. If you use a third-party gateway (like external Stripe or PayPal), Shopify adds a transaction fee surcharge: - Basic: +2.0% surcharge - Grow: +1.0% surcharge - Advanced: +0.6% surcharge - Plus: +0.2% surcharge

Shopify Payments Credit Card Rates - Basic: 2.9% + 30¢ online (2.6% + 10¢ in-person) - Grow: 2.7% + 30¢ online (2.5% + 10¢ in-person) - Advanced: 2.5% + 30¢ online (2.4% + 10¢ in-person)


When Upgrading Pays for Itself

On a store doing 1,000 orders/month at an $80 average order value ($80,000 monthly volume): - Card fee savings between Basic (2.9%) and Advanced (2.5%) equals ~$320/month. - The plan upgrade price difference ($399 vs $39) is $360/month. - Takeaway: Upgrade to Advanced when processing volume savings surpass the plan price difference (typically around $10k+/mo revenue).

Brandywebs designs and scopes Shopify builds tailored to your volume, starting from $999 (read custom website cost breakdown).

Get a free quote from Brandywebs →


FAQs

What is the cheapest Shopify plan with a full storefront? Shopify Basic ($39/mo) is the entry plan for a real online store. The $5 Starter plan does not include a website.

Does using an external payment gateway cost extra on Shopify? Yes. Using third-party payment gateways incurs a 0.5% to 2.0% platform surcharge on top of standard gateway processing fees.

Does Shopify Basic allow extra staff logins? No. Shopify Basic includes 0 staff logins beyond the store owner. Adding staff accounts requires upgrading to Grow.

Ready when you are

Want us to help you ship this in your business?